The Big Green Parenting Experiment

raising a healthy family in a toxic world

Green Promise: Benjamin Moore Aura BzzCampaign review

on November 18, 2012

I was pretty excited to be selected for the Benjamin Moore Aura BzzCampaign this month. I’ve been known to paint some rooms (alright, a LOT of rooms) and I love to get creative with color. I’m just not really a neutral kind of girl. Our new house has been making me twitch since we moved in last year. There couldn’t possibly be any more tan and beige in this place. Blech. There’s nothing wrong with that… it’s just not for me. Not to mention, all of our furniture is neutral since it’s used to having a bold, vibrant wall behind it.

As I read about the product that I was about to sample, I was excited to learn about the Benjamin Moore Green Promise. Benjamin Moore promises to meet or exceed environmental standards by assuring that their products remain low or zero-VOC after the tinting process. Benjamin Moore Aura is considered a low-VOC paint. It’s no secret how much I love products that are better for the environment. Let’s do this!

So, my least favorite room of all has been the pale yellow kitchen. Now, I’m not a lover of yellow to begin with but then there’s the jaundice-like glow that is captured on every face in every photo that we’ve ever snapped in the kitchen. Enter exhibit A.


Don’t get me wrong, she looks adorable, but her color is just a little, well… off.

We have some pretty dated, rustic, panel-esque cabinets in the kitchen which I have been planning to overhaul by painting white. And for quite some time I’ve had my heart set on vibrant apple green walls which would look so yummy with crisp white cabinets! So, now is my chance! I received my BzzCampaign kit with a coupon for one FREE gallon of Benjamin Moore Aura paint (retail $67.99 + tax!) and couldn’t wait to get started. As I flipped through the lovely color palette that they sent along with the coupon, my nerves started to get the best of me. I began to fear that the shade of green that I so loved would have the same effect as the yellow. After some contemplation and browsing the lovely color selection that Benjamin Moore has to offer, I decided to go with Thunder. It is a nice, light shade of grey (dare I say neutral) and will be a beautiful backdrop for black framed kitchen art and pops of bright apple green.

Here’s a before shot of the pale yellow kitchen. The picture actually makes it appear less horrifying than it really is. Trust me.

After picking up the paint, I was super anxious to get started. I was actually quite surprised by how strong the paint odor was. Other BzzAgent reviews had given the impression that the paint was nearly odorless. I do not agree. I actually thought that it was a bit on the harsh side for a low VOC paint. Maybe because I have been using ZERO VOC paint for so long? Fortunately the weather was on the mild side so I was able to open up a couple additional windows. (Note to self: November in Upstate New York is not the best time for painting.) I was under some time constraints with the BzzCampaign, so the painting must go on! Actually, the odor aired out very quickly and within an hour or two you couldn’t even tell that I painted.

And, the after. Much better, but now I am really anxious to paint those cabinets!

The paint itself was fantastic. I noticed right away while I was cutting in that it covered extremely well. The paint appeared much thicker than other less expensive brands that I have used. It went on smoothly and the color was just as expected. Typically I would expect to do 2 or 3 coats of cutting in, but, honestly, with this paint it isn’t even necessary. Other brands are much more watery and fall short in the coverage department. After one coat I was definitely not disappointed by this paint. I do plan to do a second coat since I still have a half-gallon of paint left. I imagine the second coat will impress me even more.

So, bottom line, this is an awesome product that Benjamin Moore has to offer. The coverage is amazing and I have never seen such a fabulous color selection. It does bear the Green Promise, which I love, although the odor is a little more harsh than I expected. This wouldn’t have even been an issue if I was painting in warmer weather and had all windows and doors open. This would not likely deter me from considering this paint in the future. Finally, there’s the price tag. The $70 price tag is pretty hard for me to swallow for paint, no matter how spectacular. I did love the results, but for a single income family the added expense is just not realistic. Of course, home improvement projects in general are not realistic right now. In a different financial state, I would probably consider using this product again.

Overall, Benjamin Moore Aura is a great product that anyone [who can afford it] should consider. I’m glad that I had a chance to try it. Thanks BzzAgent and Benjamin Moore! Job well done!

(Along with my BzzKit I received multiple coupons for $5.00 off a gallon of Benjamin Moore Aura. If you’d like to give it a try, let me know and I’ll send one your way!)


2 responses to “Green Promise: Benjamin Moore Aura BzzCampaign review

  1. Thanks for the heads up on the strong fumes! I think it looks really good! Nice work!

    So glad you could link up at this week’s Harvest of Friends Weekend Blog Hop!

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